Establishing Marketing, Branding, Community Relationships, & Customer Service

Track: Fiber Broadband Starter Kit - Sponsored by On Trac

Session Number: 1112
Date: Tue, Dec 15th, 2020
Time: 11:00 AM - 11:45 AM

Description:

In this session, attendees will hear from marketing leaders that have had success in their communities marketing and promoting fiber. What are best practices when it comes to understanding your market, explaining your products and acquiring customers. What are the biggest marketing challenges facing the younger generation? What impact does social media marketing have today and tomorrow? Learn about branding and investing in your community to ensure the fiber network serves everyone.
Session Type: Breakout Session (45 minutes)

Intended Audience Level: Essentials/ Beginner
Stage of fiber deployment: Planning/early stage
Session Type: Breakout Session (45 minutes)

Intended Audience Level: Essentials/ Beginner
Stage of fiber deployment: Planning/early stage

Speakers

Moderator
Jeff Gavlinski
Marketing Director Strategic Associations & Alliances
Calix
Presenter
Lindsey Johansen
Communications & Marketing Manager
Loveland Pulse
Presenter
Teles Fremin
Chief Communications Engineer
LUS Fiber
Presenter
John Hill
Manager, eCommerce - Communications
GVTC Communications