Establishing Your Brand Image

Defining and creating your brand is critical to all phases of your marketing process. Who are you, what you promise, and how you consistently deliver on the promise are key attributes that take planning and deliberate thought. This session will outline the basics of how to create and document your unique brand image, and the important steps that you can take to ensure everyone in the organization is living the brand promise. The presentation will be filled with examples, thoughts, and exercises designed to keep your brand relevant to consumers.