Establishing Your Brand Image

Track: General Session

Session Number: 1129
Date: Wed, Dec 16th, 2020
Time: 11:00 AM - 11:45 AM

Description:

Defining and creating your brand is critical to all phases of your marketing process. Who are you, what you promise, and how you consistently deliver on the promise are key attributes that take planning and deliberate thought. This session will outline the basics of how to create and document your unique brand image, and the important steps that you can take to ensure everyone in the organization is living the brand promise. The presentation will be filled with examples, thoughts, and exercises designed to keep your brand relevant to consumers.
Session Type: Mainstage

Session Type: Mainstage

Speakers

Moderator
Mary Ellen Grom
Executive Director of Marketing
AFL
Presenter
Sandra Tilley
Sr. Vice President Brand Strategies
Presenter
Suzy Hays
Chief Marketing Officer
C Spire