Creating an Authentic Customer Experience from Acquisition to Ongoing Customer Engagement

Track: General Session

Session Number: 1146
Date: Wed, Dec 16th, 2020
Time: 9:00 AM - 9:45 AM


What does it take to create an authentic customer experience, every time you engage with them? With over 25 years with in cable and telecommunications industry, VP of Customer Engagment of Google Inc., Melani Griffith, has a proven track record to drive customer acquisition and retention through digital, call center, door to door, retail and referral channels across 10 U.S. markets. In addition, her team creates and executes the company’s brand strategy for all current and new products. Melani leads, manages and coaches this strong team of sales and marketing leaders and frontline employees, ensuring the team’s focus is aligned toward sales and overall business goals.

Having touched every part of the customer experience, join Melani and Joseph Jones to discuss how to make a customer’s experience memorable and authentic
Session Type: Mainstage

Session Type: Mainstage


Joseph Jones
Executive Vice President
On Trac, Inc.
Melani Griffith
VP of Customer Experience
Google Inc.