MDU Panel

Track: General Session

Session Number: 1063
Date: Mon, Dec 14th, 2020
Time: 10:00 AM - 10:45 AM

Description:

Optical Fiber to Multiple Dwelling Units (MDUs), and to Multiple Tenant Units (MTUs) continues to offer both challenges and opportunities to service providers. Residents and owners of apartments and condominiums, as well as businesses want the benefits of fiber connections to each unit now more than ever, and recognize that fiber provides superior value for both today's and future needs. Yet as of today, fewer than 25% have fiber connectivity available. Learn from a panel of experienced service provider experts why they chose fiber, how they deployed fiber to the living unit cost effectively, challenges they faced, and how they met the challenges to realize a successful deployment. Panelists will discuss business and marketing tactics and convey lessons learned that can help others successfully build fiber to the MDU, and connect subscribers to fiber.
Session Type: Breakout Session (45 minutes)

Learning Objective #1: Fiber to the Living Unit benefits including higher value services, increased property values, and how to achieve service provider "stickiness" to the customer. Marketing and sales tactics shown to be effective to improve the business case.
Learning Objective #2: How to build fiber to the living unit, the technologies available, and best practices for reaching subscribers with optical fiber.
Intended Audience Level: Essentials/ Beginner, Intermediate, Advanced
Stage of fiber deployment: Vendor
Session Type: Breakout Session (45 minutes)

Learning Objective #1: Fiber to the Living Unit benefits including higher value services, increased property values, and how to achieve service provider "stickiness" to the customer. Marketing and sales tactics shown to be effective to improve the business case.
Learning Objective #2: How to build fiber to the living unit, the technologies available, and best practices for reaching subscribers with optical fiber.
Intended Audience Level: Essentials/ Beginner, Intermediate, Advanced
Stage of fiber deployment: Vendor

Speakers

Moderator
John George
Senior Director, Solutions and Professional Services
OFS