What to Expect with Marketing, Branding, Community, Relationships, & Customer Service

Track: Fiber Broadband Starter Kit

Session Number: 1112
Date: Sun, Dec 13th, 2020
Time: 3:00 PM - 3:50 PM

Description:

In this session, attendees will hear from marketing leaders that have had success in their communities marketing and promoting fiber. What are best practices when it comes to understanding your market, explaining your products and acquiring customers. What are the biggest marketing challenges facing the younger generation? What impact does social media marketing have today and tomorrow? Learn about branding and investing in your community to ensure the fiber network serves everyone.
Session Type: Breakout Session (45 minutes)

Intended Audience Level: Essentials/ Beginner
Stage of fiber deployment: Planning/early stage
Session Type: Breakout Session (45 minutes)

Intended Audience Level: Essentials/ Beginner
Stage of fiber deployment: Planning/early stage

Speakers

Presenter
Jeff Gavlinski
Marketing Director Strategic Associations & Alliances
Calix
Presenter
Erin Shanley
Broadband Marketing Manager
The City of Fort Collins
Presenter
Mike Birdwell
Manager of Ancillary Services
Sequachee Valley Electric Coop
Presenter
Tanya Belk
Point Broadband