Dispelling Myths About Launching and Marketing Fiber

Track: Business

Session Number: 117
Date: Tue, Jun 4th, 2019
Time: 2:15 PM - 3:00 PM

Description:

There are often preconceived notions or assumptions about launching and marketing fiber broadband services that are not exactly accurate. Examples include a build it and they will come assumption, or managing construction timelines. Reality is often quite different from assumptions. Hear first hand accounts and key lessons learned from a panel of electric cooperatives who have recently launched fiber and can dispel some common myths.
Session Type: Mainstage

Learning Objective #1: Help prospective and early fiber broadband providers gain key lessons learned for better operations and marketing execution.
Learning Objective #2: Outline key milestones for launching fiber broadband networks.
Intended Audience Level: Essentials, Intermediate
Stage of fiber deployment: Planning/early stage, Performing
Session Type: Mainstage

Learning Objective #1: Help prospective and early fiber broadband providers gain key lessons learned for better operations and marketing execution.
Learning Objective #2: Outline key milestones for launching fiber broadband networks.
Intended Audience Level: Essentials, Intermediate
Stage of fiber deployment: Planning/early stage, Performing

Speakers

Primary Presenter
Aaryn Slafky
Director of Marketing Services
Pivot Group