Leveraging Cord-Cutting to Amplify Fiber Adoption

Track: Business

Session Number: 3
Date: Tue, Jun 4th, 2019
Time: 1:15 PM - 2:00 PM
Room: Osceola 1-3

Description:

Cord-cutters are permanently changing the way Americans receive in-home entertainment and fiber broadband operators are uniquely positioned to offer a superior product for internet-based consumption. By leveraging the cord-cutting trend, fiber operators can accelerate the connected future and tackle customer inertia using future-proof technology and customer education. Explore how a small independent service provider in Vermont engaged one-on-one with customers to develop a series of educational Cord-Cutting Clinics, how-to videos, and instruction manuals to teach subscribers about improving the experience and value of their telecom services by diving into the world of streaming entertainment. With a passionate staff, a product offering exceptional value, and a shifted consumer perception of what an internet service provider can and should be, the company is seeing increased success across the board.
Session Type: Breakout Session

Learning Objective #1: How to position fiber broadband as the conduit for the technological revolution of streaming entertainment consumption.
Learning Objective #2: How to transition customers from having little to no understanding of internet and streaming technology into your company's most powerful brand advocates and ambassadors.
Intended Audience Level: Essentials
Stage of fiber deployment: Legacy
Session Type: Breakout Session

Learning Objective #1: How to position fiber broadband as the conduit for the technological revolution of streaming entertainment consumption.
Learning Objective #2: How to transition customers from having little to no understanding of internet and streaming technology into your company's most powerful brand advocates and ambassadors.
Intended Audience Level: Essentials
Stage of fiber deployment: Legacy

Speakers

Primary Presenter
Sean Kio
Marketing & Public Relations Director
Burlington Telecom