Leveraging Cord-Cutting to Amplify Fiber Adoption

Track: Business

Session Number: 3
Date: Tue, Jun 4th, 2019
Time: 1:15 PM - 2:00 PM

Description:

In 2018, the telecom industry saw significant enhancements to the content available via video streaming services. As a result, cord-cutters are permanently changing the way Americans receive in-home entertainment and fiber broadband operators are uniquely positioned to offer a superior product for internet-based consumption.</p><p>By leveraging the cord-cutting trend, fiber operators can accelerate the connected future using a combination of future-proof technology and good old-fashioned customer service to educate customers about fiber broadband, improve brand awareness, and tackle customer inertia. This session will demonstrate how a small fiber ISP in Vermont engaged one-on-one with customers to develop a series of educational Cord-Cutting Clinics, how-to videos, and instruction manuals to teach subscribers about improving the experience and value of their telecom services by diving into the world of streaming entertainment. Company-wide results have been realized as staff has become galvanized behind a product that truly offers an exceptional value to customers and a concept that works to change consumer perception of what an internet service provider can and should be.
Session Type: Breakout Session

Learning Objective #1: How to position fiber broadband as the conduit for the technological revolution of streaming entertainment consumption.
Learning Objective #2: How to transition customers from having little to no understanding of internet and streaming technology into your company's most powerful brand advocates and ambassadors.
Intended Audience Level: Essentials
Stage of fiber deployment: Legacy
Session Type: Breakout Session

Learning Objective #1: How to position fiber broadband as the conduit for the technological revolution of streaming entertainment consumption.
Learning Objective #2: How to transition customers from having little to no understanding of internet and streaming technology into your company's most powerful brand advocates and ambassadors.
Intended Audience Level: Essentials
Stage of fiber deployment: Legacy

Speakers

Primary Presenter
Sean Kio
Acting Marketing & Public Relations Director
Burlington Telecom