Marketing and Promoting Fiber in your Community

Track: Fiber Broadband Starter Kit

Session Number: 102
Date: Sun, Jun 2nd, 2019
Time: 10:45 AM - 12:00 PM

Description:

In this session, attendees will hear from marketing leaders that have had success in their communities marketing and promoting fiber. What are best practices when it comes to understanding your market, explaining your products and acquiring customers. What are the biggest marketing challenges facing the younger generation? What impact does social media marketing have today and tomorrow? Learn about branding and investing in your community to ensure the fiber network serves everyone.
Session Type: Breakout Session

Learning Objective #1: What is your story and what led to your success?
Learning Objective #2: How do you market to the millennial generation and what are they wanting?
Intended Audience Level: Essentials, Intermediate, Advanced
Stage of fiber deployment: Planning/early stage, Performing, Prime, Legacy
Session Type: Breakout Session

Learning Objective #1: What is your story and what led to your success?
Learning Objective #2: How do you market to the millennial generation and what are they wanting?
Intended Audience Level: Essentials, Intermediate, Advanced
Stage of fiber deployment: Planning/early stage, Performing, Prime, Legacy

Speakers

Primary Presenter
Katie Espeseth
Vice President of New Products
EPB
Co-Presenter 1
Sean Kio
Marketing & Public Relations Director
Burlington Telecom
Co-Presenter 2
Leslie Blevins
Public Relations and Communications Manager
Bristol Tennessee Essential Services